The Finale: Jef’s Digital Journey #MANG2049

[Source: The Things We Say:  I , II , III]

Before I start on my reflections and thoughts, watch this short video which I have created using VideoScribe.

[Source: Created by Jef Tan Yi Yang using VideoScribeYoutube]

Now that I’ve captured your attention, I will move on to my REFLECTIONS. Prior to this module, all my online platforms were nothing close to professional, they were purely for interacting with friends/family and keeping up with them. I found out that I was a Digital Resident in Topic 1!

Through the 5 topics, I have to admit I gained an abundance of insight and knowledge regarding the digital world and the Internet, including researching on the various Ethical & Unethical issues regarding Social Media.

I took this opportunity to create professional LinkedIn, Twitter profiles, cleared up my Facebook and also replaced my “childish” email address.


self test.png


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[Source: Twitter]

As shown in the slideshow, I opted for Multiple Identities after doing much research back in Topic 2. I created a separate Twitter account for official and business related issues and tweets, with links to my LinkedIn and WordPress sites. With this change, I can certainly set a lasting first impression for my potential employers in the near future.

follow twitter.png
[Source: Twitter]

On it, I also followed accounts that will give me insights about the current affairs and updates around the world so that information will be readily at my fingertips.


[Source: LinkedIn]

Prior to this module, I didn’t realize the importance of LinkedIn, so I chose not to utilize it. However, currently, with an attractive and interesting ‘Summary Of Me’ in LinkedIn, I’m sure that I will be able to stand out from the rest of the other candidates. Through this module, I realized this is indeed useful and crucial in landing me the job of my choice. Hence, I took this opportunity to create a Digital Professional Profile for myself and it turned out really well!


pro gmail.png
[Source: Gmail]

Instead of the childishnoobymamaemail which I created when I was 10 years old, I decided to create a new professional one for work-related and official emails. This is to give a good impression to my employers and also my clients in the future whenever I need them to get in touch with me.


[Source: WordPress]

Similarly, for WordPress, I didn’t even know what it was before this module. However, I grew to love publishing blog posts through this opportunity. It enables me to share my thoughts and feelings about various topics with the world. I’m certain that I will continue to utilize this site as my public journal for all to read.


This module has taught me a range of lessons, from being professional digitally, to exploring uses of Social Media (other than friends/family). I wasn’t a fan of blogging but that isn’t the case now.
[Props to Sarah, Lisa & Nicholas!]

I am venturing into the Marketing Sector, so there is a need to portray myself with professionalism. These platforms will be able to aid me in this and this is definitely something I want to do for my future career.

#MANG2049 did equip me for the future!

The learning isn’t over. It only just began.

[500 words]
Yours Truly, Jef Tan Yi Yang



Topic 5: Reflective Summary on Open Access Materials

[Source: Created using Piktochart]

Content Producers of ANY Industry have to weigh the pros and cons of Open Access(OA) before determining whether to adopt that model. This is a very debatable topic as some might prioritize fame/recognition over money/income, vice versa. However, the main issue right now is when users abuse the OA system and also, the rapid growth of piracy.

As mentioned in Hui Juan’s post, renowned brand, ‘Zara’ is plagiarizing artists’ designs and having OA, unfortunately, does raise a great concern over copyright issues. She related this topic to the previous topic on ethics, which I personally find is a point that is easily overlooked. As backed up by Forbes, loss of revenue is of concern to networks and film companies because piracy is illegal, cutting into profits and virtually unstoppable. From Movies, Music, Brands to Computer Softwares, there are illegal duplicates found everywhere. This is one of the main reasons why content producers are not willing to go “Open”.

As mentioned in Zaidhan’s post, OA model can be applied to Academic Industry. Students gain access to information needed for research and go in-depth into their fields and progress. However, one debatable pointer is that in academic research industries, writers, similar to movie directors or music composers, also put in substantial amount of efforts to create and publish materials. There is more information on why quality academic research is more difficult to access and that is found HERE.

In conclusion, after intensive research and gaining deeper insights, OA does have its Advantages and Disadvantages, it is all up to the Content Producers’ decisions on whether to go “Open” or not.
However, with the Revolutionization of Technology, “pirates” (in this context) and piracy sites will be easily caught. Hence, Content Producers can rest their mind if “pirates” want to “steal” their hard work.

[300 words]
Yours Truly, Jef Tan Yi Yang

Blogs that I’ve commented on:
Hui Juan & Zaidhan


Topic 5: Open Access to Online Materials?

295afdd2f198e8a4cab6909e83f71d957810cb4c9134ede9c1c0040cdc778c2a[Source: Quick Meme]

There are various Advantages and Disadvantages when Content Producers make their materials freely available online. [Open Access]

Watch this video to further understand what Open Access (OA) is.

[Source: Youtube]

[Source: Made with Piktochart]


1) Increased Readership
When publishing materials that are free for all rather than behind a paywall, it can help authors open up their research to a wider audience. Especially in this era where the number of materials being published online is skyrocketing, OA can help an article to be more discoverable online. With an increased number of readers, it can also convert into an increased number of citations for the author. It enhances visibility and impact of one’s own work as OA articles are downloaded and cited more frequently than articles from Non-OA ones.

2) Access for Researchers in Developing Countries
The lack of access to subscription-based materials is a commonly cited problem for researchers in low-income countries. OA can help provide scientists in such countries with the opportunity to participate in the international research community. Developing countries and small specialized research institutions and corporations have access to all OA materials.

3) Dispersion of Ideas
New ideas can be dispersed more rapidly and widely, which in turn triggers new research studies and this serves as an impetus for knowledge. OA contributes to the knowledge economy and provides an economic boost. This also implies wider reuse, recent knowledge can be put to immediate use in teaching.

free-of-charge.jpg[Source: Soysi WordPress]


1) Lack of Quality Control
OA materials do not have the same established reputation. Predatory OA content producers try to mislead end users. Priority is to cover their costs and when a large portion of their revenue comes from publication fees, they may be encouraged to publish more articles, with a negative impact on overall quality.

2) Publication Fees
Readers do not have to pay to utilize an OA material, so it is the responsibility of the author to cover these costs. In times of austerity and funding cuts, this can discourage content producers from publishing OA materials.

3) Sustainability
Open Access publishing is not cheaper than the current costs of licenses and therefore may be a costly affair. Traditional paid access materials ensure publishers are adequately compensated for the content they produce. Hence, it is not definite that OA materials can sustainably support the research publication infrastructure in the long term.

In conclusion, the significant drawback for content producers providing OA is that their work is under-valued financially. However, intrinsic benefits can over-compensate the‘monetary value’ as they may see satisfaction from pursuing their passion or gaining recognition. I feel the most redeeming element of OA is encouraging broader and seamless learning on the Internet.

[400 words]
Yours Truly, Jef Tan Yi Yang


Topic 4: Reflective Summary on Ethical Issues on Social Media

[Source: Created using Piktochart]

After reading my peers’ blogs and doing much research on the various ethical issues raised by educational or business use of social media, I realized that there are countless unethical issues around the globe. As seen in Eugene’s post, there are firms worldwide fabricating information in order to defame their competitors. I conducted my own research out of curiosity and found out that Samsung hired online critics to attack HTC as shown here. I feel that customers are being deceived when organizations do this, they are also unable to fully trust reviews, online forums as all these may be fabricated on purpose.

From Beatrice’s post, another common unethical issue is Identity Theft. I went to do further research and found out various celebrities that are victims of this as shown here. Richest man in the world (Bill Gates), famous actor (Will Smith) and even the First Lady of USA (Michelle Obama) are victims of identity theft. This unethical issue is ever-growing and that is why personal information must be kept confidential as the Internet can never be trusted. 

With all the unethical issues, I came across Isaac’s post and he mentioned an ethical issue of Social Media, which is how the Internet affects every country’s wellbeing, including its peoples’ lifestyles. I was surprised by Ethiopia’s 1% Internet penetration rate of its population. Penetration of Internet and Social Media can help boost the country’s economy by enabling individuals through online education and training. This is something that needs to be promoted and discussed.

In conclusion, Social Media and the Internet is a double-edged sword. People that use it unethically can bring about destruction and inconvenience to many lives. Hence, youth must be educated on the proper usage from a young age and the Internet will be a better place for all.

[300 words]
Yours Truly, Jef Tan Yi Yang

Blogs that I commented on: Eugene & Isaac



Topic 4: Facebook or Fearbook?!

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[Source: afoxlee underconsideration]

Facebook has MANY benefits, uses for all to enjoy, however, have you ever stumbled upon the downsides and unethical issues of the most popular Social Media platform worldwide?

Just by putting text information here will not be sufficient to convince you, hence for this blog post, I have added in various interesting videos as evidence supporting my point.

This is an extremely significant issue as according to Statistics, there are over 1.79 Billion monthly active users as of third quarter of 2016. (Needless to say, I am also part of that bandwagon.)
Take a look at this shocking FOX 29 news clip at the start of the video.

[Source: Youtube]

Facebook Messenger App is exploiting information, contacts, messages etc from users. As shown at 0:52 Seconds in the video, the app can even use your phone’s camera functions to record and take photos without you realizing! Anyone in the world with evil intentions can easily have access to your privacy and personal information.

The most used networking app, WhatsApp, is also sharing personal data (phone numbers, contacts) with its parent company, Facebook.

[Source: Youtube]

As reported on Next News Network, Facebook is tracking the browsing histories of users and selling them to advertisers. This is very thought-provoking and scary as there is no more privacy on the Internet. Whatever you browsed on the Web, posted privately are no longer confidential, indeed making it a severely unethical issue.

[Source: Youtube]

Just recently in 2016, Facebook had been hit with a lawsuit for storing biometric data, mimed from users’ photographs. Most users do not realize that they are signing away information about their own faces. Other than identifying faces in photos, like this one,

tag.png [Source: Jef Tan Yi Yang]

Facebook stores biometric data of faces without seeking explicit consent of users.

[Source: Youtube

Facebook’s security hole leaves personal data open to easy stealing. As reported in Independent news, just by guessing phone numbers, hackers can easily gain access to all of one’s name, locations, images, information etc. These data can be sold on, for use in crime and identity theft.

In conclusion, I feel that this is the most significant unethical issue raised by the Business Use of Social Media.
You have control over your own personal information, do not allow it to get in the wrong hands. The next time you see a Privacy Statement from anywhere, (Apps from the Appstore, Social Media platforms, Online/Offline Games, Downloaded Softwares, etc.),

Be sure to read the FINE PRINT before hitting the ‘Agree’ button!

[400 words]
Yours Truly, Jef Tan Yi Yang


Topic 3: Reflective Summary on Developing an Digital Professional Profile

[Source: Someecards]

Develop ways to create an Authentic Digital Professional Profile?

There are over 101 ways to do it, you just have to see which categories of job-scopes you belong to in order to successfully land a dream job.

[Source: Happyologist]

The most important pointers to note are Professionalism and Creativity.

In order to achieve this, you have to maintain and uphold your reputation and image online and offline. Posting comments/information online is an irreversible action, there may be a screenshot of it already circulating even if you decide to delete it after few seconds.
You have to differentiate between professional and personal accounts when you are online. This is to draw a clear line between what you want to show your friends/family VS the rest of the world.
“Make your smile your logo, your personality be your business card, how you leave others feeling after an experience with you becomes your trademark.”

In order to stand out from the rest of the other candidates applying for the same position, you have to appear creative in order to attract the attention of employers. Identify unique talents, portray impactful strengths that can complement your weaknesses.
For example, your employer is tired of the same old “Work well in teams, teamwork”, why not bring it up a notch by inputting “Plays the roles of leader and follower whichever situations arise”
Show your employers that your core values, mission and vision are in line with the company’s and you will enjoy your work to the fullest once recruited. On top of that, pen down your passions, life goals and personal brand vision so that everyone knows you are ambitious, having the will to succeed.

[Source: Studio K Orlando]

For a job position, most candidates will have similar educational qualifications so…


[300 words]
Yours Truly, Jef Tan Yi Yang

Blogs that I commented on: Nobu’s & Jim’s


Topic 3: Want to be the Best among the Rest Online? READ THIS!

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[Source: ‘Jef Tan Yi Yang’ Google Search]

One of the burning questions jobless individuals ponder about is:

How to develop authentic digital professional profile in order to promote oneself?

Well, you have come to the right place, Read on more!

Self-branding is crucial as it enables people to perceive who we are. Whatever we placed online is part of our virtual self which can be searched easily. (See slideshow above)
By treating ourselves like a brand, it helps to develop our online professional profile in the long run.
Watch this video on how to build your brand, create self-awareness with the successful Gary Vaynerchuk.

[Source: Youtube]

Another example would be Page 7 of Jobvite article (2014) that talks about how recruiter search for information online. Statistics have also shown that 94% of recruiters use LinkedIn to search for their new employees, making it the most used website.


1) Create an account on work-related platforms such as LinkedIn. (’s Beginner’s guide to LinkedIn). But creating is not enough, you have to manage it regularly and develop your professional identity.
For Social Media, be consistent in your usernames, profile pictures, professional identity so that it can be easily accessible and avoids confusion.

2) Post in the verifiable niche area only. People can be anyone on the Internet (Africa’s King, Astronaut etc.) Hence, when writing and promoting about business and yourself, stick to who and what you are and avoid exaggeration or embellishment about your qualifications.

3) Separate personal from work accounts as you may not know who’s googling you! You definitely do not want your drunk photos/videos to be seen by your potential employer. Am I right?
Create a professional Email for work-related activities, I had an email “” and it was created when I was 10 years old. You wouldn’t want to appear childish and unreliable right?

4) DO NOT tarnish your image online! Bear in mind that what’s on the web stays there forever. One very popular example is the Current President of USA, Donald Trump. There is a video of him treating women like objects circulating around the Internet.
This is from CNN LIVE broadcast. Reputation and respect are both affected.

5) Quality OVER Quantity. Having loads of information about yourself may not be a good thing. It would be beneficial to only focus on the key areas. In order to have a professional identity online, you should only put information that is related to the job you are applying for.
For example, if you are looking for a Business-related job, having information that you are a Chess Club member is not relevant!

Now, try re-looking at your online profiles again.
How would you brand yourself differently?

[398 words]
Yours Truly, Jef Tan Yi Yang